The ISTO identity refresh brings a contemporary and expressive visual direction to the luxury interior retailer, aiming to connect with a younger audience while preserving its sophisticated character. The new visual language combines rich burgundy and vibrant cobalt blue with refined typography, bold editorial compositions, and a distinctive set of icons and illustrations. The identity was extended into a cohesive system of digital and print templates, as well as branded physical touchpoints, including shopping bags, sparkling beverages, and other lifestyle assets.
Project type: visual identity, art direction, print designs, campaign design
Client: ISTO Interjero Namai
Year: 2026
