Situation. 
The image of one of the oldest and most prestigious plastic surgery clinics founded by Dr. Kęstutis Vitkus, created in 2006, no longer reflected contemporary trends. With new services and staff, the clinic needed to strengthen and modernize its well-known brand.

Solution.
For the logo update, we chose a modern, luxurious typeface incorporating classic typographic elements, maintaining the image of a trustworthy clinic with extensive experience.

The brand identity was enhanced with triangle and semicircle shapes, which together symbolize the clinic’s initials — VC. To complement the visual language, thin, elegant line icons were also created.

The color palette combines pink (a reference to skin and beauty services) and blue (retaining the original color symbolizing trustworthiness).