The Lithuanian National Cycling Team identity reimagines national colours through a bold, contemporary visual language that celebrates Lithuania’s spirit while preserving its recognisability. The project centred on creating a cohesive identity system spanning cycling apparel, visual assets, and team vehicles, ensuring a consistent presence across every touchpoint. Inspired by Lithuania’s national colours, the design introduces a vibrant, playful aesthetic that brings a fresh perspective to national representation. The distinctive, faded parrot-inspired kit balances expressive colour with a strong sense of national identity, making the team stand out on and off the track.
“I am so excited about Lithuanian’s new groovy faded parrot kit. I absolutely love it. It’s so colourful and it brings cheer to my heart everytime I see it.”
— Carlton Kirby, Eurosport
Project type: visual identity, apparel design, brand asset development
Client: Lithuania Cycling federation
Year: 2021
Photos: K. Štreimikis/LTOK
