The Ankstukai visual identity was created for a social initiative supporting families of premature babies. The creative concept draws a parallel between a baby’s journey into the world and a voyage through space — a delicate transition between two worlds, with the little one still on its way to joining us. The visual language is built around cosmic imagery and violet hues, inspired by the ultraviolet-like glow of a neonatal incubator, creating a distinctive and meaningful identity that reflects hope, care, and the journey towards life.
Project type: visual identity, art direction, campaign, webdesign, print designs
Client: Paramos fondas „Gerų darbų dirbtuvės“
Year: 2022-2026
