Project
Identity for a used car parts platform.
Client
Private company
Services provided
Visual identity system
Logo design
Guidelines
Templates
Year
2020
The concept behind the name and logo is based on awakening, growth, recovery, and a new cycle (AWAKE › AWOKE › OVOKO). The sunrise is commonly seen as a symbol of awakening.
A second parallel is the inflation of a car tire, symbolizing the cycle of bringing an object back to life and ready for use once again.
Photo credit: Judita Grigelytė (vz.lt)
